Alice Webb – CEO & President

As CEO and President of Mercury Studios, Alice Webb brings an extraordinary track record for innovation, collaboration and creativity to one of the world’s greatest catalogues of music history. Her central role in reorganizing the BBC for the modern age, including pioneering initiatives in the digital space, gives her unprecedented insight as she positions Mercury Studios as a world-class incubator for nurturing and delivering high quality, dynamic, and relevant storytelling.

Amy Freshwater – VP Content Acquisition

With over a decade leading sales and acquisitions teams in the AV landscape, Amy is a strategic leader who excels at building strong relationships with content creators. Driving the expansion of Mercury Studios’ longform catalogue, Amy works with artist management, labels, library owners and production houses worldwide to design holistic AV-management services; adding key artists, brands and titles into Mercury’s esteemed portfolio.

Andrea Dunn – EVP Legal & Business Affairs

Andrea is a highly experienced commercial lawyer with extensive experience in the media and entertainment industries particularly in US co-productions and scripted programming on the production, investment, and acquisition side from commission through to co-production and international sales.  Andrea brings a wealth of experience from New Regency where, more recently, she was involved in a UK production for Apple. Previously at Fox, working across development acquisitions, co-productions in the US and Asia and the same at All3Media.

Barak Moffitt – EVP Content Strategy & Commercial

Barak brings a unique perspective to his role at Mercury Studios, where he leads content and commercial strategy including Film, Television, OTT/Digital, and Audio Originals/Podcasts, and oversees Mercury Studios North American operation. His background as a composer and musician has allowed him to draw on his creator-producer experience to build a successful career across music publishing, recorded music, production, studios and technology. He has since been instrumental in evolving Universal Music Group into a music-based media company that puts storytelling at its heart and center.

Dan Borrelli – SVP Digital Content & Partnerships

Dan collaborates with the talented Mercury Studios team to create a wide array of content opportunities and new outlets for strong, creative ideas. He is an experienced content executive who has created award-winning films and series for platforms like Amazon, Playstation, BuzzFeed, DisneyABC, and more. Dan’s background writing and producing for television has led to a career focused on bridging the gap between traditional and emerging media. Prior to Mercury, Dan led global digital content and strategy for Red Bull Media Network.

Dan Seliger – SVP Creative

As SVP Creative for North America, Daniel works closely with his colleagues to develop and produce projects across film, television, and audio.

Daniel has over 25 years of experience in the entertainment industry, including overseeing marketing and operations for Rawkus Records, the acclaimed hip-hop label, home to artists such as Mos Def, Talib Kweli, and Big L. Since joining Mercury Studios, Daniel has developed and produced numerous films and series including DMX: Don’t Try and Understand (HBO), Ice Cold (YouTube Originals), Mixtape (Tribeca) and Jacked (Wondery).

Greg Emson – VP Marketing

Kelly Sweeney – Managing Director

As Managing Director, Kelly produces and manages the slate at Mercury – which includes premium factual documentary, factual entertainment and live performance capture.  A skilled team-builder and business leader, she cut her teeth working in production across multi camera studio, documentary, music and live programming, before leading teams at Bebo, where she line produced the BAFTA-nominated KateModern, a forerunner in digital scripted content, for the Walt Disney Company, as Director of Production for Maker Studio International and YouTube Originals, YouTube’s premium content division.

Ken Danquah – Chief Finance & Commercial Officer

As Chief Finance & Commercial Officer, Kenneth works closely with the leadership team as it focuses on growing the business to create a world-class operation. Prior to joining Mercury Studios, Kenneth was at WeWork and NBC Universal, where he worked on the Sky Acquisition and the integration of DreamWorks TV Animation.

Lucie Avery – General Manager

As General Manager, Lucie plays a central role in the strategic development of Mercury Studios. Having worked with some of the world’s biggest recording artists, from David Bowie to Madonna, as well as collaborating with major film studios on developing soundtrack strategies, she brings to her role a well-honed aptitude for teamwork, and exemplifies Mercury Studios’ mission of finding fresh ways to showcase its content-rich library. Lucie is also able to capitalise on her history with multiple record labels of creating artist campaigns from conception to execution.

Rob Gill – EVP North America Operations

Rob brings a breadth of knowledge to Mercury Studios with his 30+ years working in the music industry. In his current role he oversees the sales, distribution, and marketing of all physical product from Mercury Studios. Working with global partners around the world to maximize all sales opportunities in an ever-changing market. In addition, Rob oversees all theatrical opportunities for North America.

Will White – SVP Content Sales – UK & ROW

With a background including ITV Studios and Eagle Rock Entertainment, Will brings a wealth of experience of both acquisition and sales to both new and established networks and platforms worldwide including BBC, ARTE, Canal+, ZDF and NHK. Amongst the successes have been crafting co-productions for both films and series including John & Yoko – Above Us Only Sky with C4 and Classic Albums with Sky and managing the worldwide TV rollout of U2’s  iNNOCENCE + eXPERIENCE and Metallica’s S&M2 campaigns.